The Fifty Shades phenomenon shows no signs of slowing down.
The first trailer for the erotic drama based on the best-selling EL James novel has racked up a stunning 36.4 million YouTube views since its release on July 24, according to technology firm Zefr, which tracks the numbers.
Fifty Shades had the best opening week for any trailer in 2014. The previous high was the 31 million views Teenage Mutant Ninja Turtles got in its debut frame at the end of March. Godzilla and Transformers: Age of Extinction both notched 26.3 million views in their first weeks, while Dumb and Dumber Too did 23.5 million.
Transformers, which was released on June 27, has grossed about $966 million worldwide. Godzilla, which was released on May 16, has grossed about $498 million worldwide to date. TMNT hits theaters on Aug. 8, while Dumb and Dumber Too opens Nov. 14.
The Fifty Shades trailer was released so it could play before Lucy, the new action movie starring Scarlett Johansson.
Fifty Shades arrives in theaters on Valentine’s Day 2015.